Case Study

Scratch is a truly disruptive technology, significantly shifting engagement, retention and monetization metrics for developers.

Crashy Bird data is from 3/22/2014 - 04/21/2014 without Scratch, and 04/22/2014 – 05/22/2014 with Scratch.

Crashy Bird on App Store

Daily Retention

Significant increases in day 1, 3, 7 and 14 daily retention rates were seen, shifting the entire retention curve.


Significant increases in sessions per user, average session time, and time in app per daily active user were recorded.

Organic Growth

User base growth saw improvement, with Organic installs per daily active user increasing.


With increases in both retention and revenue per daily active user, life time revenue increased significantly.

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