Advertising with Social Games
To date, the only way for advertisers to interact with the millions of social gamers was through virtual product placement, banner display, and in game video advertisements. These methods not only lack in direct engagement with players, but also fail to successfully integrate an advertiser’s brand and product as a focal point of the game.
Social gaming represents an exploding market of hundreds of millions of monthly users with billions of dollars exchanging hands annually.
The US social gaming market, including smartphones, is projected to be a $5 billion market by 2015.
With such games being provided as a service on mobile devices, they can be accessed in virtually any setting and with great flexibility.
Facebook, the Apple App Store, and Google Play provide trusted distribution networks that reach hundreds of millions of consumers every day.